​​​​​​​First launched in the 2020/21 school year, "Promoting Positive Values and Attitudes through English Sayings of Wisdom" (SOW Campaign) is a territory-wide and cross-curricular campaign that connects English Language education with values education. It aims to provide opportunities for schools to plan holistically their curricula by integrating essential curriculum initiatives, such as values education, Reading/Language across the Curriculum (RaC/LaC) and multimodal literacy, extending students’ learning experience outside the classroom, and promoting cross-curricular collaboration.