2.Rationale and Strategies of Implementation
“Be Grateful and Treasure What We Have, Stay Positive and Optimistic” | |||
“Be Diligent and Law-abiding, Perform Acts of Kindness” | |||
“Think from Others’ Perspectives, Foster Harmony and Be Respectful” | |||
“Inherit Traditional Culture, Be Patriotic and Love Hong Kong” | |||
“Cherish Life, Be Healthy” |
“Be Grateful and Treasure What We Have, Stay Positive and Optimistic” | |||||||
“Be Diligent and Law-abiding, Perform Acts of Kindness” | |||||||
“Think from Others’ Perspectives, Foster Harmony and Be Respectful” | Template design (vertical) | ||||||
“Inherit Traditional Culture, Be Patriotic and Love Hong Kong” | Template design (vertical) | ||||||
“Cherish Life, Be Healthy” | Template design (vertical) |
Schools may organise school-based MPA Ambassador Award Programme by tapping the L&T resources, promotional materials and the MPA Handbook provided by the EDB, with a view to recognising and appointing students with good character who consistently demonstrate positive behavior as “MPA Ambassador”. Schools may engage the MPA Ambassadors in planning, promoting, and implementing school-based values education activities.
To promote the implementation of the “MPA Ambassador School-based Award Programme”, the EDB will organise a variety of collective activities for primary and secondary school “MPA Ambassadors” in the 2025/26 school year. These activities may include visits to non-profit animal protection organisations, government departments, greening facilities and etc., as well as inviting them, on a priority basis, to participate in the values education movie appreciation and interactive theatre organised by the EDB. Details of the activities will be announced in due course in the 2025/26 school year for schools’ enrolment.
Schools requesting the MPA Mascot Badges (“樂諾小太陽襟章”) (100 pieces per school) for the 2025/26 school year should fill in the Annex 2 of EDBCM No. 113/2025 – Reply Slip for Obtaining “MPA Mascot Badge” (Download Here)and fax it to Moral, Civic, and National Education Section 1 (fax number: 3426 9265) on or before 17 October 2025 (Friday) for arrangements.
To understand how well the MPA and the Territory-wide “Let’s Pledge Together” Ceremony are implemented in schools, we sincerely invite schools to complete the “‘My Pledge to Act’ – Be Grateful and Treasure What We Have, Stay Positive and Optimistic (2025/26) Questionnaire” and return it to Moral, Civic and National Education Section 1 (the MCNE Section 1) by fax or email by 5 December 2025 (Friday). (Fax No.: 3426 9265, email address: info_mcne1@edb.gov.hk)
Please refer to EDBCM113/2025 for details.。
With a view to support schools in their participation of the above activity, the EDB has launched the “Let’s Pledge Together” Ceremony Resource Kit which schools may flexibly adapt and utilise based on their own needs in tandem with other school-based values education learning activities.
Planning of the ceremony | Suggested activity flow (WORD) Emcee Script (WORD) Principal’s speech (Primary & Secondary/Kindergarten) Script of the “Students’ Pledge” (WORD) MPA Handbook (PDF) PowerPoint template |
Promotion and photo taking props | Photo props (Regulations and procedure) CHI “Happy, Promising Little Sun” image files Electronic posters Electronic banners |
Submission deadline: 13 February 2026 (Friday)
This activity is designed for kindergartens, inviting parents to collaborate with their children in creating and performing the stories related to the theme of the MPA, with an aim to engage parents in values education for nurturing their children’s proper values and attitudes from an early age, as well as enhancing the parent-child relationship. Participating schools please download and fill in the Enrolment Form (in Fillable PDF format) and return it with links for access to entries by e-mail to info_mcne1@edb.gov.hk. Please refer to Annex 2 of EDBCM No.135/2025 for details.
Submission deadline: 12 December 2025 (Friday)
This activity is designed for primary schools, encouraging primary school students to actively participate in planning and promoting values education through designing booth games for disseminating positive messages related to the theme and sub-themes of the MPA within the school campus. Participating schools please download and fill in the Enrolment Form (in Fillable PDF format) and return it with links for access to the Proposal Forms by e-mail to info_mcne1@edb.gov.hk. Please refer to Annex 3 of EDBCM No.135/2025 for details.
Submission deadline: 9 January 2026 (Friday)
This activity is designed for secondary schools, encouraging secondary students to unleash their creativity for planning community tour routes and creating videos (vlogs) , with a view to motivating them to actively discover the “who”, “what”, “where”, and “how” in their school community that are worth appreciating and cherishing. In this competition, students introduce the unique characteristics of the community while promoting the proper values and attitude of “Be Grateful and Treasure What We Have, Stay Positive and Optimistic” to society.
Participating schools please download and fill in the Enrolment Form (in Fillable PDF format) and return it with links for access to the Proposal Forms by e-mail to info_mcne1@edb.gov.hk. Please refer to Annex 4 of EDBCM No.135/2025 for details.
6. Other “My Pledge to Act” Theme-based Resources Webpages
Enquiry